Jan 14
The Art Of Persuasion: Case Studies
As we have seen recently, advertising is a tricky business.
Television advertisements are carefully scripted for maximum advantage. It’s a very brief and very expensive artform that packs vital information and brand identity into every one of the 30, 15, or even fewer seconds that they run.
Or not. Witness this ad for Honda. Or possibly an acid trip.
One rule of thumb is: Try not to scare potential customers. This switchblade fight between robot zombies in some post-apocalyptic scrapyard, is actually an ad for the Audi RS4 Spider. I found that out by peeking between my fingers. Just show the price. That’s frightening enough.
Consumers are rightfully interested in safety. Renault addresses this by crashing food. German and Japanese food tends to explode. If you must drive around in food, the Renault Baguette would seem to be your best bet. It looks like a real bitch to park, though.
Warning: Music, etc.
1 Comment so far
Hah…the sushi roll exploding on contact is funny.
Don’t drive Japanese cars if they blow up like that.