Dec 6
Today’s Doh!
A new survey in the US suggests that the majority of young music fans would rather listen to their own MP3 collections that to a terrestrial radio station, Of the 2000 people polled, 85% said they would choose listening to music on their MP3 player over listening to the radio, while at home online music services were also more popular than radio stations.
Given the way most mainstream US radio stations has gone in recent years this is probably not all that surprising. David Van Dyke of Bridge Ratings, who did the survey, told Mediaweek: “While it appears that the next generation has responded negatively to traditional radio, the reasons are rooted in radio’s abandonment of the 12-24 year old over the last 10 years. This age group appears to want radio to step up, change for the better and challenge them with a new way of presenting radio that is customised for their lifestyles and tastes.”
Of course if young music fans continue to choose online music over radio as they grow older it will pose an interesting challenge for the record labels, whose promotional activities are primarily focused on radio stations. I wonder if the people who run the online music services will be as easy to bribe as US radio bosses?
This bit of “news” comes via CMU. Doncha just love surveys that state the bleeding obvious?
